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'Eating is a taste experience :
the sum of flavor, appearance, texture, basic tastes; influenced by time, place, season, person, habits and mood.'

[A designers approach to FOOD]
Latest news - Working on a Cooking - App for Philips
Since January, I am working for Philips kitchen appliances again, to support the NutriU - App, for the Airfyer. It is fantastic to work with this appliance again, the product I know so well from the time when I worked closely with development and marketing to make this appliance locally relevant and looking at ways to improve the product from a culinary angle.
Like most of my projects, the work goes beyond 'just' developing and styling recipes, I have set up the content workflow, I am managing the global culinary content and the app-community in Germany.

Next to this project, I continue to be available for other clients to inspire, advise, or co-create wonderful food and cooking related products and services.
Recent activities...
Philips - Developing culinary content and more...
Brainstorming with BIFI, Heineken, Friesland Campina...
Testing ovens at Miele, and cooking appliances from Morphy Richards
Food design at the Architecture Biennale in Venice, 2016
Fields of expertise
How can we work together?
Product development
To bring a food concept to the next level: I have created the flavour combinations for food products and developed the features of several cooking appliances.
Expert product testing
What are relevant recipes for your product?
Showing you how and what consumers will cook with your product or to improve for example your menu settings to make your product more relevant.
Recipe development & photography
Developing recipes that bring out the most of your product, and produce photos or video's you need for guiding recipe books and (social) marketing.
Market research & consumer insights
Kookinspiratie offers various design research tools to analyse your market and target group and to create concepts based on the insights.
Food design
Taking the design approach when creating food, this leads to meals, dishes or concepts that serves your target groups' needs best.
Join or lead a workshop
Invite 12+ years of expertise in innovation with food & beverages and cooking products to your workshop.
Olive harvest - A photoshoot in Spain
Do you ever wonder how exactly olive oil is being produced? Well, I did! Therefor I was excited when the Family Richter asked me to join them during the harvest and make photos of the process.

Find out more about this project and how Olive oil is made here!
Working with wonderful companies
Kookinspiratie Keywords Plot
About Kookinspiratie
I am an industrial designer focused on creating consumer products. I specialised in the domain of cooking during university, when I worked in a restaurant and obtained my cooking degree. Since that moment, 14 years ago, I started focusing mainly on food and cooking related projects.

The design engineering background thought me all about fabrication, materials, marketing, consumer research and art. Moreover, we are trained to be "integral design professionals" we switch well between marketing and research & development teams, understanding the big picture, the objectives as well deep diving into the content, in my case that is food.

My goal is to connect innovation with the end user, by making sure that new products are actually meeting the needs of the end user. So far I have created unique restaurant and catering concepts, my recipe are shipped with with various cooking appliances all over the world; I have created menu's of a food box company and worked out the menu structure of a food delivery company in Berlin. In the supermarket you can buy cheese with my flavour combinations, I provided inspiration to companies like Heineken and Old Amsterdam. I am looking forward to collaborate with many more exciting people, brands and companies to create meaningful products and services.
Lunch menu inspired on Theater happenings,
for Theaters Tilburg
To get in touch
Kookinspiratie is based at Fabriken
Weichselplatz 3
12045 berlin

Wouter Veldman:
Phone: +49 17645748603
E-mail: Connect via Mail
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