'Eating is a taste experience :
the sum of flavor, appearance, texture, basic tastes; influenced by time, place, season, person, habits and mood.'


I believe that Designers can play a big role
in making food taste better.
Wouter Veldman, June 2017
Food Design & Culinary Expertise
As Industrial design engineer with a professional cooking background I inspire food and cooking brands with flavour combinations, branded recipes, expert testing and consumer insights.
Maaslander Kruid & Pit is selling well in Dutch supermarkets, Kookinspiratie created the flavour combinations
Supporting R&D and Marketing of
Morphy Richards, by testing their latest cooking appliance.
Supermarket launch
Innovation support
Recipe book
Recent projects:
Food design at the Architecture Biennale in Venice, 2016
Fields of expertise
How can we work together?
Product development
To bring a food concept to the next level: I have created the flavour combinations for food products and developed the features of several cooking appliances.
Expert product testing
What are relevant recipes for your product?
Showing you how and what consumers will cook with your product or to improve for example your menu settings to make your product more relevant.
Recipe development & photography
Developing recipes that bring out the most of your product, and produce photos or video's you need for guiding recipe books and (social) marketing.
Consumer insights & design research
Kookinspiratie offers various design research tools to analyse your market and target group and to create concepts based on the insights.
Food design
Taking the design approach when creating food, this leads to meals, dishes or concepts that serves your target groups' needs best.
Invite an expert to your workshop
Inviting an external specialised brain might just be the most effective way to boost the inspiration and food & cooking expertise in your team.
Working with wonderful clients
About Kookinspiratie
Being Industrial product designer and chef is the ideal background for Kookinspiratie
I am an industrial designer focused on creating consumer products. I specialised in the domain of cooking during university, when I worked in a restaurant and obtained my cooking degree. Since then, all my projects where about food and cooking.

The design engineering background thought me all about fabrication, materials, marketing, consumer research, and art. Moreover, we are trained to be "integral design professionals" we switch well between marketing and research & development teams, understanding the big picture, the targets and the details well enough to work with specialists in order to create the best products, in my case the best food.

My goal is to offer cooking inspiration to as much people as possible;
So far I have created unique restaurant and catering concepts, my recipe are shipped with with various cooking appliances all over the world; I have created the menu of a food box company and for a food delivery company in Berlin. In the supermarket you can buy cheese with my flavour combinations. I am looking forward to collaborate with much more exciting brands and companies to create wonderful products that inspire people to eat well.
Lunch menu inspired on Theater happenings,
for Theaters Tilburg
To get in touch
Kookinspiratie is based in Berlin
and the Netherlands

Wouter Veldman:
Phone: +31 641369578
M: +49 17645748603
E-mail: wouter@kookinspiratie.nl
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