'Eating is a taste experience :
the sum of flavor, appearance, texture, basic tastes; influenced by time, place, season, person, habits and mood.'


[A designers approach to Cooking]
Wouter Veldman, June 2017
As food innovation designer,
I connect innovation with the end user.
In the food & cooking domain I make sure that new products and applications actually meet the needs of the end user.
Recent activities at Kookinspiratie
Testing ovens at Miele
Appliance testing for Morphy Richards
Recipe book project
Food design at the Architecture Biennale in Venice, 2016
Fields of expertise
How can we work together?
Product development
To bring a food concept to the next level: I have created the flavour combinations for food products and developed the features of several cooking appliances.
Expert product testing
What are relevant recipes for your product?
Showing you how and what consumers will cook with your product or to improve for example your menu settings to make your product more relevant.
Recipe development & photography
Developing recipes that bring out the most of your product, and produce photos or video's you need for guiding recipe books and (social) marketing.
Market research & consumer insights
Kookinspiratie offers various design research tools to analyse your market and target group and to create concepts based on the insights.
Food design
Taking the design approach when creating food, this leads to meals, dishes or concepts that serves your target groups' needs best.
Join or lead a workshop
Invite 12+ years of expertise in innovation with food & beverages and cooking products to your workshop.
Working with wonderful companies
Kookinspiratie Keywords Plot
About Kookinspiratie
I am an industrial designer focused on creating consumer products. I specialised in the domain of cooking during university, when I worked in a restaurant and obtained my cooking degree. Since then, all my projects where about food and cooking.

The design engineering background thought me all about fabrication, materials, marketing, consumer research and art. Moreover, we are trained to be "integral design professionals" we switch well between marketing and research & development teams, understanding the big picture, the targets and the details well enough to work with specialists in order to create the best products, in my case the best food.

My goal is to connect innovation with the end user, by making sure that new products are actually meeting the needs of the end user. So far I have created unique restaurant and catering concepts, my recipe are shipped with with various cooking appliances all over the world; I have created the menu of a food box company and for a food delivery company in Berlin. In the supermarket you can buy cheese with my flavour combinations.
I am looking forward to collaborate with much more exciting brands and companies to create wonderful products that inspire people to eat well.
Lunch menu inspired on Theater happenings,
for Theaters Tilburg
To get in touch
Kookinspiratie is based in Berlin
and makes regular visits to The Netherlands

Wouter Veldman:
Phone: +49 17645748603
E-mail: wouter@kookinspiratie.nl
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