Over 10 years of recipe content creation
Working with amazing companies like Allrecipes.com in Seattle, the global kitchen appliance department of Philips, household company Morphy Richards in the UK, and Food box company Marley Spoon in Berlin, Wouter has been in pretty much all roles related to recipe development and food photography. As recipe creator, art director, product tester, photographer and book producer. I love doing everything from start to finish, but also to play one part of the process. My main specialty is to be aware of the target group, to be given a clear challenge, what needs to be achieved with the recipe. This is usually the case when recipes are created for cooking appliances to provide clear guidance & support and getting the most of the appliance, at the same time "keeping it real" it is about the cooking and appliances just support.
Local differences and cooking trends have always excited me and being a dad of 2 boys gives me an even better understanding of how challenging cooking can be in a busy household.