About Wouter & Kookinspiratie
"I am an industrial designer and licensed chef focused on creating consumer products. I specialised in the domain of cooking during university, when I worked in a restaurant and obtained my cooking degree.
The design engineering background taught me a lot about creative processes, fabrication, materials, marketing, user research, market research and art. Moreover, I was trained to be an "integral design professional" to switch well between marketing, research & development teams, understanding the big picture as well deep diving into the content and making things concrete, to test with users.
My goal is to connect innovations with the end user, by making sure that new ideas are based on real needs - from insights to innovation - and that new products find the users that need it most - with matching communication material.
So far I have created unique restaurant and catering concepts, my recipe are shipped with with various cooking appliances all over the world; I have created menu's of meal-kits and food delivery and provided flavour combinations for supermarket brands.
I am looking forward to collaborate with many more exciting people, brands and companies to create meaningful products and services.